Client
Obvious Ventures
Year
2022
Type of Work
BrandingStrategyVisual DesignDigital Design
Let’s reimagine trillion-dollar industries together.
Obvious believes the largest companies of our time will utilize breakthrough technologies to solve systemic problems in a profitable and scalable way.
Context
As entrepreneurs Obvious has helped grow household names like Apple, Twitter, and Patagonia. As investors they have helped build world positive category disruptors like Beyond Meat, Proterra, and Diamond Foundry. First and foremost, they are product designers and company operators, and are on a mission to support purpose-driven entrepreneurs.
Solution
As their design agency of record, we worked with them to re-envision their website and develop a media property from their body of work on Medium. Leveraging World Positive and their commitment to long-form editorial, we developed their blog, Obvious Ideas, as a home for their regular industry, company, and founder spotlights.
01 Obvious Blog
Evolving their existing presence from their Medium World Positive blog, we worked with Obvious to develop the Obvious blog site called Obvious Ideas. Developed to support long form editorial, podcasts, and video, this site has allowed them to attract and keep visitors engaged in their thought leadership content.
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