There's nothing like nature.

There is no equal to “America’s Best Idea”

— Our National Parks.

Context

Whether visitors come for adventure, freedom, or fun, every awe-inspiring view, dusty footprint tread, and starlit night, gazed into by countless travelers and explorers, serves as another reason to love these natural monuments. Aramark Leisure came to us with an idea. They wanted to rekindle the passion for National Parks in nature lovers and travelers alike.

Solution

Using #whyihearttheparks as a symbol for this emotional connection, we leveraged a simple messaging platform and clean design. The nostalgic look harkened back to the National Park heyday to drive print and digital, as well as collateral and point of purchase materials. Everyone had a way to share their experiences and the passion they have for our parks.


What we did

Strategy

Content Strategy
Messaging Platform
UX Strategy

Design

Brand Identity
Illustration
Visual Design
UX & UI Design

Deliverables

Collateral
Illustrations
Magazine
Messaging
Posters
Website

I Heart the Parks Poster Series
I Heart the Parks T-Shirts

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