Client
Obvious Ventures
Year
2021
Type of Work
BrandingStrategyVisual DesignPackaging Design
Tether yourself to something that is bigger than who you are.
—Ethan Brown, Beyond Meat / CEO
We are all a part of something bigger than ourselves. Let's be the champions the world needs us to be.
Context
Food. Transportation. Healthcare. Housing. And more. The Obvious community is reimagining the fundamental building blocks of our society. Joining forces with key influencers, they take on these categories by identifying and inviting in entrepreneurs who recognize they are a part of something much bigger than themselves.
Solution
As part of their outreach efforts to engage with purpose-driven leaders harnessing technology to positively transform the biggest industries of our economy, we developed a welcome gift that communicated Obvious’ common purpose and commitment to make an imprint on the world. Presented to each Champion in a custom gift box with the Champion story, this piece of art was Obvious’ statement of commitment to change the world for the better.
01 Creating Art from Nature
We engaged Andre Mirzaian to develop a limited edition of woodblock prints made from a foraged stump found in The Ardennes. Fired and charred to bring out the wood grain. This print was part of a limited edition of 16 prints each with its own character.
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