Securing the world’s most valued brands.

The brands at the center of culture and innovation turn to Appdetex to secure their most valuable asset—customer trust.


Scammers find new ways every day to hijack or impersonate well-known brands online—diminishing brand equity, undermining customer relationships, and costing millions in sales. Appdetex ensures every interaction with a brand is 100% authentic.


Working closely with the founders of MarkMonitor and other brand protection experts, our work delivered a reimagined brand that helped form and support their product strategy with a new brand identity, visual library, messaging platform, and website. In the end, we helped Appdetex broaden their offering, and expand their relevance.

What we did


Competitive Research
Content Strategy
Information Architecture
Messaging Platform
UX Strategy


Brand Guidelines
Brand Identity
Motion Graphics
Visual Design
UX & UI Design



01 Brand Identity

Building off the “X” in Appdetex we developed a brand identity that communicated their proactive approach to protecting their partners’ brands.

02 Strategy

Brand protection is no longer the purview of the legal department, it is a security issue and we worked with Appdetex to expand their offering to include overall IP security.

03 Visual Design

Building off the foundational brand elements, we developed a collection of branded assets that communicated the holistic approach to protecting the client’s corporate and product brand.

"Branding is both a professional and profoundly personal project. Marcus and the team at Pineapple negotiated the waters of this challenge while creating a stunning and distinctive brand identity for Appdetex that has delivered tangible results—and has been easy to extend and adapt."

— Fred Felman, CMO, Appdetex

04 Digital Design

As the cornerstone deliverable, we developed a corporate site refresh built on a new site structure, context strategy and visual look and feel.

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