Client

Iterative Health

Year

2023

Type of Work

BrandingNamingVisual DesignDigital Design

Advancing AI to Broaden Access and Improve Patient Outcomes in Healthcare.

Iterative Health leverages AI and computer vision to enhance colorectal cancer detection. Their FDA-cleared tool, SKOUT, aids in polyp detection, aiming to improve outcomes and broaden access to advanced healthcare solutions globally.

Context

Iterative Health’s mission is to advance global healthcare by developing AI-powered tools to enhance disease detection and patient care. Inspired by their founder’s commitment to expanding healthcare access, the company addresses the urgent need for early colorectal cancer detection, one of the most preventable yet fatal cancers. Through innovative, AI-driven insights, Iterative Health empowers physicians to deliver timely, accurate diagnoses, setting a new standard in precision healthcare worldwide.

Solution

Anticipating FDA approval for SKOUT and following a $150M Series C investment, Iterative Health sought Pineapple's expertise to refine their brand strategy, core messaging, go-to-market approach, and marketing programs. Our partnership led to a comprehensive engagement that included creating a new brand messaging strategy and platform, rebranding with a new company name, refining company and product positioning, and developing an impactful website to showcase the transformation.

01 Brand Strategy and Naming

Pineapple conducted a thorough brand strategy audit and collaborated with Iterative Health to create an updated brand strategy and messaging platform. This insight led to the name change from Iterative Scopes, which confused customers, to Iterative Health, reflecting a broader portfolio and impact on human health.

02 Brand Identity

With the new name and brand platform, we created a brand identity reflecting Iterative’s inclusive mission: delivering equitable healthcare powered by AI. This identity highlights the synergy between medical expertise and AI’s speed and insight, emphasizing access, equity, and advanced data-driven care solutions.

03 Digital

We developed a new digital presence extending Iterative Health’s brand identity through web copy, architecture, and user experience. The website was designed to inform doctors, clinicians, and industry partners while supporting future products, an expanding resource library, and ongoing marketing efforts.

04 Brand in Use

To support the brand launch, we partnered with Iterative Health to create a range of branded materials, from everyday items like business cards, badges, and signage to specialty items for brand giveaways and event marketing, ensuring cohesive representation across all touchpoints.


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