Outpost Redwood Forum Interview: Ryan Johnson

PODCAST: REDWOOD FORUM INTERVIEW 2

Gear Junkie Creates Immense Hype in Outdoor Product Development.

Ryan Johnson, VP of Marketing & Operations at Gear Junkie, is a born leader who delivers strong brands that create demand. Ryan’s main focus is to find creative, emerging brands that are disrupting the space in the outdoor industry. He is a big advocate for experiencing products hands-on where he is then able to gain a deeper understanding of consumer motivations and behaviors.

Gear Junkie is known to be a trusted brand with a massive audience in the outdoor, active lifestyle, adventure travel, and gear space. Their authentic voice and engaging, polarizing content resonates with nearly 10 million readers per year.

Ryan deeply values Gear Junkie because he believes as a company, “we aren’t just another news source that’s covering outdoor, we’re deep in outdoor, and that’s all that we do.”

Podcast Co-Hosts

Marcus V Colombano, Pineapple
Red Rainey, @findredrainey

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We get a lot of engagement on the posts that go deeper into the values of the brands because the those posts are polarizing.

Ryan Johnson, Gear Junkie

About The Outpost Redwood Forum

For Outpost’s 2018 flagship event, Pineapple produced and hosted the Redwood Forum. As the business track for the event, Pineapple led an open discussion with industry insiders who shed light on business growth, market risks, and brand partnerships. They contributed anecdotal tales of past experience and broader insights from their current positions. As a forum, the panel and Outpost attendees joined in an interactive conversation to discuss key themes and related insights.

Open and engaging, the forums were held in a redwood grove in the middle of Camp Navarro, with the panelist and attendees at the same level. Instead of leading conversation from the front, the conversation was interactive, and started from topics contributed by the attendees. In the end, attendees talked as much as panelists, answering questions and contributing their experience to the conversation.