Redwood Forum
Taking the idea of the trade show outside.
Context
Lead by a three-day flagship trade event in the Mendicino, CA Redwoods, Outpost is unlike other trade events. It is focused on building human connection through authentic shared experiences in a gorgeous outdoor settings. They have taken away the booths, forced interactions, and worries, so that attendees can really let their guards down and focus on the moment—building deep personal connections with thought leaders in the outdoor industry.
Solution
For the 2018 flagship event, Pineapple produced and hosted the Redwood Forum. As the business track for the event, we led an open discussion with industry insiders who shed light on business growth, market risks, and brand partnerships. They contributed anecdotal tales of past experience and broader insights from their current positions. As a forum, the panel and Outpost attendees joined in an interactive conversation to discuss key themes and related insights.