Outpost Redwood Forum Interview: Adam Lewis

PODCAST: REDWOOD FORUM INTERVIEW 6

Digital Tactician, Adam Lewis, Leverages Businesses with Marketing Strategies at Foghorn Labs

Adam Lewis, founder of Foghorn Labs, is an experienced digital tactician who focuses on helping brands grow their direct-to-consumer business online. Before Foghorn, Adam worked at Google on a variety of teams from Media Sales to International Product Marketing, giving him a unique perspective on how to help companies leverage the web to grow their business. Now he combines his passion for outdoor sports with his marketing experience. He is a powerful hybrid of quant and social scientist and gets his brands excited about establishing a more direct relationship with their customers and while developing the programs to help them do just that.

His small but mighty digital marketing consulting agency, Foghorn Labs, is focused on developing outstanding integrated marketing campaigns for outdoor and active lifestyle brands selling direct-to-consumer online. Adam’s expertise is making brands larger than life through digital strategies such as SEO, eCommerce optimization, social media efforts, and more.

Recently, Adam, moved his firm into a building they affectionately call “The Lighthouse”. Now they are back on the Eastside of Portland looking to have you visit when you’re on Alberta grabbing BUNK Sandwiches, Salt & Straw Ice Cream, Bollywood Theater, or any of one of the other delicious food options nearby.

Podcast Co-Hosts

Marcus V Colombano, Pineapple
Red Rainey, @findredrainey

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It’s hard for brands to grow, scale, learn, and iterate when they only have a limited amount of information about who is buying their products and what they are doing with it.

Adam Lewis, Foghorn Labs

About The Outpost Redwood Forum

For Outpost’s 2018 flagship event, Pineapple produced and hosted the Redwood Forum. As the business track for the event, Pineapple led an open discussion with industry insiders who shed light on business growth, market risks, and brand partnerships. They contributed anecdotal tales of past experience and broader insights from their current positions. As a forum, the panel and Outpost attendees joined in an interactive conversation to discuss key themes and related insights.

Open and engaging, the forums were held in a redwood grove in the middle of Camp Navarro, with the panelist and attendees at the same level. Instead of leading conversation from the front, the conversation was interactive, and started from topics contributed by the attendees. In the end, attendees talked as much as panelists, answering questions and contributing their experience to the conversation.