Client
Obvious Ventures
Year
2020
Type of Work
BrandingStrategyVisual DesignEditorial Design
Welcome to a World Positive future.
Obvious believes that the most valuable companies of our time will be the ones reimagining trillion-dollar sectors from the ground up.
Context
Obvious invests in companies with impact baked into their business models, and whose products and services propel their purpose. This makes both capturing and reporting their impact a simple and clear calculation. With every company that take both a quantitative and qualitative look at the indelible imprint Obvious portfolio companies are leaving on the world.
Solution
In Obvious’s first-ever World Positive Report, we took both a quantitative and qualitative look at the indelible imprint Obvious portfolio companies are leaving on the world. Collaborating on content strategy and design, we developed a branded editorial design that presented the impact story for each portfolio company in their own unique voice—extending them across print and digital executions.
01 Book Design
Working from Obvious’s core identity we designed and developed a printed book that told each of Obvious’s portfolio companies’ stories through infographics, photos, and text.
02 Digital Design
To launch this initiative, we developed a landing page and highlight video that quickly told the impact story and delivered a digital version of the book.
Related Work
Appdetex
World Positive Report 2020
