We ride to rock.
Whether your thing is to shred the trails and peaks of Marin or just enjoy a excellent cup of freshly brewed single origin coffee, we think everything is better done with your friends and supportive community.
Context
Established as Larkspur Bike N Bean back in 2011, this unique local mountain bike focused retailer has always been a go to resource for off-road cyclists in Marin. Based on the irreverent innovation that has driven mountain bike culture from the very beginning, they are committed to presenting the latest mountain bike products and service alongside a community meeting spot for good coffee and conversation.
Solution
In 2018, Larkspur Bike asked us to help establish a new brand in the same space now called RedBridge Bikes & Cafe. We worked with them to bring the new brand to life with a new identity and visual language. This unique mark tapped into the local color of the Golden Gate Bridge and the surrounding Marin Headlands while hinting at the origin of Marin mountain biking and evoking the free spirit of the outdoors.
What We Did: Brand Identity / Design / Packaging
