Say goodbye to WiFi dead zones.
Luma is the worldʼs fastest and most reliable home WiFi system that only takes minutes to set up. Just three little Lumas will work together to blanket your home with stable, super-fast WiFi in every room.
Context
WiFi has become an essential ingredient of everyday life, but a single router doesn’t cut it. Luma was created by Dr. Paul Judge and Mike Van Bruinisse to make WiFi more reliable. They worked together for over 15 years solving complex networking problems and developing network security tools. Seeing that the consumer had a similar need, they founded Luma to extend wireless networking to all parts of a home.
Solution
To position Luma as the breakthrough technology that it is, we developed a brand platform that embraced this groundbreaking product. We drew inspiration for the visual language from the simple hardware design and then created a sleek brand identity, product, and lifestyle photography, packaging, in-store display, and launched it with a pre-order website.
What we did
Strategy
Content Strategy
Information Architecture
Messaging Platform
UX Strategy
Design
Brand Guidelines
Brand Identity
Packaging Design
Retail Design
UX & UI Design
Visual Design
Deliverables
Collateral
In-store Experience
Messaging
Packaging
Photography
Website
01 Brand Identity
Luma is smart, family-friendly, and highly advanced. We created this logo to capture these important traits of the brand.
02 Photography
We shot and selected photography that would exude the warmth and intelligence that the Luma brand represents.
03 Packaging Design
Focusing on leveraging Luma’s unique hexagonal design and wanting to create the best out of box experience, we developed a multi-product packaging system that spoke to the overall power and flexibility of the product.
04 Digital Design
Luma is incredibly speedy, safe, secure—and simple. So we made sure the site we created effectively communicated those ideas in a clean way and allowed the customers easily pre-order the product.
