Lunch is not lunch after 3pm.
Offering meal options for offices from 20 to 1000+ employees, EAT Club is an exciting office lunch program offering personal choice for each employee.
Context
EAT Club works with top local restaurants as well as their internal kitchen to provide and deliver fresh lunches and snacks to partner businesses on a daily basis. They are the largest company in this space with a unique value proposition, but as online food delivery becomes the latest trend, EAT Club realized they needed to differentiate their brand from the competition.
Solution
We worked with EAT Club to reinvigorate their brand from messaging strategy through visual identity. And as part of a new launch, we introduced people to “The Lunch Guru.” A character whose sole purpose in life is to make eating at work a more fulfilling experience. Using digital and out of home executions, he shared his philosophy on a more enlightened work lunch experience.
What We Did: Strategy / Brand / Design / Digital / EnvironmentWork created during our time at Teak.
01 Brand Identity
Lunch should be something you look forward to. So we created a brand identity that would feel exciting and welcoming for all co-workers and co-people.
02 Typography
The EAT Club brand does not take itself too seriously. The font shouldn’t either, so we choose a type family that felt friendly and appetizing.
03 Color Palette
EAT Club is all about choice and the fun of eating together so we chose a color palette that was bright and provided a diversity of color selection.
04 Iconography
Choice should be easiest thing for us to understand but in a world of regimented processes it’s the farthest thing from our minds. Icons provided us a way to communicate the power of choice and the simplicity of the EAT Club process.
05 Visual Design
The brand campaign launched EAT Club into the LA market and so we needed to extend the overall brand architecture to support new cities, products and packaging.
06 Digital Design
The hub of everything was EATClub.com, which meshed the fun, welcoming aspect of the brand messaging with the sophistication of the EAT Club service.
