EAT Club

Lunch is not lunch after 3pm.

Offering meal options for offices from 20 to 1000+ employees, EAT Club is an exciting office lunch program offering personal choice for each employee.

Context

EAT Club works with top local restaurants as well as their internal kitchen to provide and deliver fresh lunches and snacks to partner businesses on a daily basis. They are the largest company in this space with a unique value proposition, but as online food delivery becomes the latest trend, EAT Club realized they needed to differentiate their brand from the competition.

Solution

We worked with EAT Club to reinvigorate its brand from messaging strategy through visual identity. And as part of a new launch, we introduced people to “The Lunch Guru.” A character whose sole purpose in life is to make eating at work a more fulfilling experience. Using digital and out of home executions, he shared his philosophy on a more enlightened work lunch experience.

What we did

Strategy

Content Strategy
Messaging Platform
UX Strategy

Design

Brand Guidelines
Brand Identity
Packaging Design
UX & UI Design
Visual Design

Deliverables

Collateral
Messaging
Packaging
Photography
Social
Video
Website

01 Brand Identity

Lunch should be something you look forward to. So we created a brand identity that would feel exciting and welcoming for all co-workers and co-people.

02 Typography

The EAT Club brand does not take itself too seriously. The font shouldn’t either, so we choose a type family that felt friendly and appetizing.

03 Color Palette

EAT Club is all about choice and the fun of eating together so we chose a color palette that was bright and provided a diversity of color selection.

04 Iconography

Choice should be easiest thing for us to understand but in a world of regimented processes it’s the farthest thing from our minds. Icons provided us a way to communicate the power of choice and the simplicity of the EAT Club process.

05 Visual Design

The brand campaign launched EAT Club into the LA market and so we needed to extend the overall brand architecture to support new cities, products and packaging.